Last week I received a comment response to my post on web analytics tools from your web host. Specifically, Andre from Logaholic pointed out that the differences in the web analytics numbers between Logaholic and Google Analytics is due to GA using page tagging which requires a Java supported browser. Therefore, visitors that have Java disabled or those that click away before the page tag loads are not accounted for. Well, Andre’s comments got me to thinking more about web analytics and page tagging.
In doing further research, it seems clear that there are advantages and disadvantages to using page tagging. Additionally, it appears that your decision of whether to use web server logs data or page tagging for your analytics data is really subjective based on the functionality of your website and what user behavior you feel should be given more importance in your data analysis.
Given all the factors above, I would have to say in order to have the most complete picture of your web analytics, you really should make use of both methods. And as I mentioned in my previous post, if you have a cPanel web hosting plan, you can easily get access to your web server log data via the Logaholic tool. Additionally, you can implement Google Analytics on your site, and now you’ve got both methods of your web analytics data collection covered.