Fashion and beauty are by far two of the most popular topics for websites and blogs. Here, we take a look at how to create your fashion or beauty website, what features to include for attracting and growing your audience, and what options you have for building your site. We’ll then focus on what to consider when choosing your web hosting. And finally, we’ll give our recommendations for fashion and beauty website hosting.
Building a Fashion or Beauty Website
- Online Store Functionality
- Easily Add Photos
- Social Media Linking
- Affiliate Ad Friendly
- Email Marketing Newsletter
Usually, fashion and beauty websites fall into one of two categories—or a combination of the two. There are many fashion and beauty bloggers online. Also, there are many online stores that feature fashion and beauty products. Very often, fashion and beauty bloggers also sell or promote products on their sites. So as you can imagine, there are many options for you to consider when creating your fashion or beauty website.
Obviously, if you’re trying to build a blog, then you’ll want a blogging platform (think WordPress). You also want to be able to add photos easily to your website, as well as links to your social media accounts. You’ll definitely want to build a following, so be sure to include email marketing in your website. If you plan to sell products on your site, then you’ll need eCommerce functionality. However, if you plan to generate affiliate sales from your site, then you need to make sure your website software is affiliate ad friendly.
Web Hosting Considerations
For fashion and beauty blogs, we definitely recommend using WordPress to create your website. Because it is extremely popular, there are plenty of web hosting plans that include WordPress. What you’ll need to decide is what level or type of WordPress hosting you need. While you can opt for a managed WordPress hosting plan, they tend to be on the expensive side, and you probably don’t need all the bells and whistles that a managed hosting plan provides. Probably a better choice for your fashion or beauty blog is a web host that offers an optimized WordPress environment along with automatic updates and backup at a lower cost.
If you plan to have an online store, you could choose a traditional web host or go with a website built from Wix or SquareSpace. However, when it comes to easy eCommerce solutions, you might want to consider a platform such as Shopify, which is specifically geared towards online selling and greatly simplifies the eCommerce website creation process.
Web Hosting Recommendations
For some of the best WordPress features at the best value, we recommend A2 Hosting. A2 Hosting will pre-install WordPress for you so you can get started right away. Their WordPress environment is optimized for speed and security. The bottom line is that you get many of the features of a managed hosting plan at a much more reasonable cost. We use A2 Hosting and are always impressed with the quality of their service and support.
If you want to use WordPress for your fashion blog but are looking for a more user-friendly website builder, we recommend choosing a BoldGrid host. BoldGrid allows you to more quickly and easily create a great looking WordPress site. And because it is WordPress based, you retain ownership and control of your website—even if you decide to move to a different web host. Basically, you get the benefits of a website builder platform like Wix along with the flexibility of WordPress.
The official BoldGrid host we recommend is InMotion Hosting. They were instrumental in launching BoldGrid and are also one of the best web hosting companies we use. Here is a sample of some fashion and beauty websites from BoldGrid.
If the primary purpose of your fashion or beauty site is to sell products, then we recommend taking a look at Shopify. While you can use other website platforms, Shopify allows you to easily create an online store. Unlike other eCommerce solutions, Shopify takes care of payment processing, calculating shipping and tax amounts, and inventory. We find Shopify a much easier solution than WordPress for selling products online.