There are some really great options for building a real estate website. Here, we take a look at how to create a successful real estate website using either a website builder or a traditional web host. We’ll go over what you need to include in your website and what to consider when shopping for web hosting or a website builder. Finally, we’ll list our recommendations for real estate website hosting.
Building a Real Estate Website
- Be able to Easily Add Photos
- Editor Friendly
- Add Listing Information
- Email Marketing
Because a real estate website needs to have a lot of photos, you definitely want to make sure your site includes optimized images and doesn’t load too slowly. You’ll also want to choose a website platform that allows you to easily edit your content such as your listing information. And, in order to build your potential client base, you want your site to include email marketing, so people can sign up to receive updated information on available properties.
Web Hosting Considerations
When it comes to real estate websites, there are some excellent options on both the web hosting and website builder sides. You can opt to use a website builder to speed up the website creation process using specific real estate templates. Or, you can choose a web hosting plan that allows for more customization and control, but takes a bit more work. There are also hybrid solutions utilizing a site builder with a content management system such as WordPress.
Web Hosting Recommendations
Real Estate is another category where it makes sense in a lot of cases to go with a Wix website option instead of a traditional web hosting plan. Wix has some great templates for real estate websites that feature listings data, sales agent information, and contact messaging. Here are some sample real estate websites in Wix.
If you want more flexibility and control with your website, you can opt for a traditional web hosting plan that includes content management systems such as WordPress, Joomla, and Drupal. Creating your real estate website with a platform such as WordPress gives you the advantage of adding more functionality that isn’t included in a template site from Wix. The downside is that more customization will take more time and effort on your part. However, if control of your website is important to you, than a traditional web hosting solution such as A2 Hosting is worth considering.
BoldGrid is a nice compromise—combining the ease of using a website builder with the control and flexibility of WordPress. BoldGrid is available from web hosts such as InMotion Hosting. It’s a group of plugins that guide you through the creation of your WordPress real estate website, and provides drag and drop editing capability of your site’s pages. Like Wix, BoldGrid has a number of real estate themes for your site where you can include listings and contact information.