Promoting Your Business Website

So after you’ve got your web hosting and have created your website, the next step is to publicize and get the word out to bring over traffic and potential customers. For local business sites in particular, there are some steps you should take in addition to submitting your website to the search engines. To get the most exposure for your business site, you need to publish your business information on the top social media and reference websites.

Most people are familiar with Facebook Pages. But in addition to creating a FB page for your business, also consider posting your business information on these sites:

• Foursquare
• Citysearch
• YP
• Judy’s Book
• Yelp

Foursquare helps you locate popular places in your city such as restaurants, museums, parks, and other attractions. They also publish special deals to save you money.

Citysearch is another site that allows you to find local business in your area. Some of the popular categories you can search are restaurants, shopping, night life, hotels, and spa & beauty. Visitors can also post photos and reviews.

YP is the online version of the Yellow Pages phone book. Like Foursquare and Citysearch, visitors can use YP.com to find local businesses and special deals. However, like a phone book, YP.com also can be used to search for individual people by name. And, YP.com includes articles and interviews with noteworthy individuals.

Judy’s Book is another online social search tool that people can use to find recommendations, deals, and coupons for businesses in your local area.

By now, most of you are familiar with Yelp. And although there are things about their business that I’m not crazy about, the fact is that many people use it to find restaurants and other local businesses.

Whether you own a restaurant or another type of local business, the above sites should definitely be used to drive traffic to your website and increase your customer base. Besides your business information and link to your website, you can also post items such as a menu or price list.

The good news is, you can use these tools to help your website and business get found without having to pay any fees—in most cases. The downside is that it can be a time consuming and sometimes tedious process—both when you initially post your information on all the sites and when you need to make any changes to it.

If you’re pressed for time and are too busy with other business tasks, you have a couple of options. You can outsource the work or you can purchase the new Get Found Online package from GoDaddy. With the GoDaddy service, they take your business data and publish it on sites such as those above saving you a bunch of time and work. Best of all, when you need to change your information, you only have to do it in one place (GoDaddy) instead of having to go to each individual social search site and modify it there.

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